Property · letting and management
Landlords who already own property, sent to you every week
Paid social for letting and management businessesbuilt around the portfolio you want
Most property lead generation sells the same scraped list to everyone on it. We run paid social into a funnel built for your business, ask the questions that separate a portfolio landlord from a curious one, and send you the answers with the contact details.
£450m+
The portfolio held by the leasing company whose campaign is published below.
01
Who we bring in
The funnel is pointed, not broadcast.
- 01
Portfolio landlords
Owners with four or more units, where one relationship is worth years of management fees rather than a single let.
- 02
Accidental and first time landlords
One or two properties, usually inherited or previously lived in, and usually looking for someone to take the work off them.
- 03
Landlords in a specific borough
Targeting is set to the areas you actually cover, so you are not paying to reach owners two hours outside your patch.
- 04
Owners with a live problem
Void periods, late rent, a tenant who has stopped answering. The angle that wins is the one naming the problem they already have.
02
How the leads arrive
Four stages, and you only see the last one.
- 01
We build the anglethe message is written against the problem, not the service
- 02
Paid social carries itFacebook and Instagram, aimed at your boroughs
- 03
The funnel qualifiesportfolio size, property type and area, before you see it
- 04
You get the enquirycontact details and every answer, sent live
Results
Here is what we brought in for a property leasing company with a portfolio over £450m+
69
Qualified landlord leads
Every one a self-identified property owner.
33
Active ad days
The days the ads actually ran. That is the number the 69 should be read against.
2.1
High quality leads per active day
Not raw volume. All 69 stated the size of their portfolio, and half of them hold four or more properties.
93%
Form completion rate
Reached the end of the question set.
Who they turned out to be
Portfolio size, as a share of the 69.
Half the list (35 of 69) manages four or more properties, and 15 of them manage ten or more. That is the half where one relationship is worth years of fees, and it is the half most lead sources never reach.
What that represents
324
rental units, at minimum
Counting every lead at the bottom of their stated band. Each band except the first is open at the top, so the true figure is higher. Apply your own management fee per unit to size the pipeline.
What they own
Of the 69, eight did not specify.
Where they came from
- 4870%
- 1928%
A further two came through other placements. Facebook carried the campaign, but Instagram was not a rounding error either.
What they said they were struggling with
Self-reported, and 33 of the 69 did not specify.
Client lead generation overview · 69 leads · 25 May to 3 Aug 2026 · Facebook and Instagram
Talk to us about property
Tell us the boroughs you cover and the portfolio size you want, and we will say what we would run.